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Re: [FORENING] Medlemsflugt

On 2005-01-03, Kurt Frederiksen <sslug@sslug> wrote:
>
>>> T. Levitt har sagt det så rammende: "Ingen kunder har behov for et 6,5
>>> mm bor, men et 6,5 mm hul."
>>
>>Har du tilfældigvis et link til den udtalelse?
>
> Nej, desværre ikke. Jeg så det i en bog for år tilbage og fandt det så
> rammende at jeg skrev den ned. Så vidt jeg husker var det en bog om
> virksomheds organisation eller marketing.

Jeg har lige set det som citat i enten kapitel 1 eller kapitel 2 i
Marketing Management af Philip Kotler - men jeg kan ikke lige genfinde
det. Måske dukker det op i løbet af den næste uge hvor jeg skal dyrke
den bog en del ;)

-- 
Sune

 
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